What is DAM?
Although the term DAM has the unmistakable ring of a phrase shouted in frustration by someone franticly searching for a critical file, it actually refers to the one force in the universe that could save you from such a fate.
Digital Asset Management is a combination of Software, Hardware and workflow discipline that transforms your current array of files and storage practices into an efficient and secure electronic clearinghouse for storage, archiving and distribution. At the core is a powerful database which is structured around your naming convention, file structures and daily workflow. Key information or Meta-data is extracted from your files and stored in specific, indexed and searchable fields within the database.
The end result is a secure, efficient and powerful cost saving tool that you can use to quickly identify and locate any file, anywhere on your network, quickly and easily.
Although the term DAM has the unmistakable ring of a phrase shouted in frustration by someone franticly searching for a critical file, it actually refers to the one force in the universe that could save you from such a fate.Digital Asset Management is a combination of Software, Hardware and workflow discipline that transforms your current array of files and storage practices into an efficient and secure electronic clearinghouse for storage, archiving and distribution. At the core is a powerful database which is structured around your naming convention, file structures and daily workflow. Key information or Meta-data is extracted from your files and stored in specific, indexed and searchable fields within the database.
The end result is a secure, efficient and powerful cost saving tool that you can use to quickly identify and locate any file, anywhere on your network, quickly and easily.
At the core of any successful DAM environment is the actual software that will be used to manage all of the assets and metadata. HCS has reccommended Canto Cumulus for it's extensibility, advanced functionality, reliability and ease of use.
Cumulus is powerful enough to handle extremely aggressive DAM environments while being intuitive enough to manage relatively simple workflows with minimal administrative overhead. This adds up to a highly functionional product at an economical price point.
