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With mobile devices becoming ubiquitous and applications flooding the market, mobile monitoring is growing in importance. Numerous vendors help mobile device manufacturers, content portals and developers test and monitor the delivery of their mobile content, applications and services. This testing of content is done in real time by simulating the action of thousands of customers and detecting and correcting bugs in the applications.
Companies are alarmed at the rate of employee adoption of mobile devices to access corporate data. MDM (Mobile Device Management) is now touted as a solution for managing these devices in the workplace.
By controlling and protecting the data and configuration settings for all mobile devices in the network, MDM can reduce support costs and business risks. The intent of MDM is to optimize the functionality and security of a mobile communications network while minimizing cost and downtime is a business policy of employees bringing personally owned mobile devices to their place of work and using those devices to access privileged company resources such as email, file servers and databases while still accessing their personal applications and data. BYOD is making significant inroads in the business world, with about 90% of employees already using their own technology (in at least a limited capacity) at work. In most cases, businesses simply can't block the trend. Some believe that BYOD may help employees be more productive. Others say it increases employee morale and convenience by using their own devices and makes the company look like a flexible and attractive employer. Left un-managed, this practice has resulted in data breaches.
Enterprise MAM has been driven by the widespread adoption and use of mobile devices in business settings. The BYOD (Bring Your Own Device) phenomenon is a factor behind mobile application management, with personal PC, smartphone and tablet use in business settings (vs. business-owned devices) rising from 31 percent in 2010 to 41 percent in 2011. When an employee brings a personal device into an enterprise setting, MAM enables the corporate IT staff to provision the device, download appropriate applications, control access to back-end data, and “wipe” the device if it is lost, or when its owner no longer works with the company.
Use of mobile devices in the workplace is also being driven from above. According to Forrester Research, businesses now see mobile as an opportunity to drive innovation across a wide range of business processes. Forrester issued a forecast in August 2011 predicting that the “mobile management services market” would reach $6.6 billion by 2015 – a 69 percent increase over a previous forecast issued six months earlier.
Citing the plethora of mobile devices in the enterprise – and a growing demand for mobile apps from employees, line-of-business decision-makers, and customers – the report states that organizations are broadening their “mobility strategy” beyond mobile device management to “managing a growing number of mobile applications.”
Demand for mobile content management increased as mobile devices became increasingly ubiquitous and sophisticated. MCMS technology initially focused on the business to consumer (B2C) mobile market place with ringtones, games, text-messaging, news, and other related content. Since, mobile content management systems have also taken root in business to business (B2B) and business to employee (B2E) situations, allowing companies to provide more timely information and functionality to business partners and mobile workforces in an increasingly efficient manner. A 2008 estimate put global revenue for mobile content management at US$8 billion.
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